About

William Lane, Editor in Chief

William Lane, Editor-in-Chief

Hi there! My name is William Lane, Editor-in-Chief, for one of the fast-growing home and architecture media sites on the interweb.

While I really don’t enjoy talking about myself, I want you to know there are real people behind this website who care about the work we do. We’re not some fly-by-night operation.

We have a global team of writers, content calendars, and yes, deadlines. As much as I hate getting into the nitty gritty of operations, it’s essential when you have a distributed team. This was well before the common practice of hybrid work brought on by the COVID-19 pandemic!

Table of Contents

Career

I have spent my career in a variety of businesses. I sometimes wonder why did I do, what I did, and when I did it. LOL. Passion? Madness? A desire to do the difficult. Challenge is always a fun thing to do when you’re young. Do it.

The First Wave

Part of the first wave of industry transformation.

  • Selling digital advertisements to tier-1 brands who were still trying to understand “online” and “digital ads” (What the heck is a click? What the heck is a banner?)
  • We monetized subscribers, newsletters, and advertising units (various digital ad dimensions)
  • I/we experimented with early broadband internet products like “Digital Video” before there was “streaming online” or through a “mobile phone” that was well before your current smartphone (iPhone, Android) that handles Netflix in its sleep!

The Second Wave

The digital world is your oyster.

  • I moved into the nascent stages of emerging digital experiences called e-commerce, online entertainment (games, film), online games, and, yes, mobile applications!
  • Nope, I did not get to work with Paypal and Elon Musk, but he was the inspiration. It was clear as pudding (it’s not clear!) that we were moving to a minimal friction world of payments (no cash, no wallet), instant entertainment, and access. You are living it now.
  • The mobile applications part? See below.
  • No, this was well before iPhone and Google Android Pixel, etc. We’re talking about applications in a time when telecom data networks barely existed and App Walled Gardens like Apple’s “AppStore” was non-existent. Yes, your telecom provider (AT&T, Verizon) had them, but the apps were small, clunky, and boring.
  • Smartphones? No iPhone or Google Pixel. We worked on older “Smart” phones that were not phones and usually required an extension pack to get a data signal. LOL. Don’t forget those little antennas. Hello Kazoo. Hello George Jetson! The future is here.
  • We were dealing with Palm Pilots, Windows CE Handhelds, HP PC Handhelds, Blackberries, and some early Motorola flip phones. More advanced than the brick Gordon Gekko used in the movie Wall Street.
  • And yet, we somehow figured out to connect payments, advertising, entertainment, and tournaments with a community of end users.
  • This work experience progressed me to a future of game streaming products, mobile marketing, and mobile payments.

Third Wave

Homes, homes, and more homes!

  • As Editor-in-Chief of EvolutDesign.com, I am trying to build a solid team to build our rapidly growing media publishing business which is focused on homes (modern rebuilds, renovations) and architecture.
  • Heck, we even focus on celebrity homes from time to time.
  • Read some more below…

Are You An Aspiring Writer?

If you’re an aspiring writer, with expertise in the home decor/improvement or architecture field, let’s talk. Geography has no borders. If you want to write about an interesting custom home or architecture project in any part of the world, let us know. We’re open to ideas and fresh stories.

Perhaps you want some brand recognition. Great – if you’re good, hungry, and interested in investigative-style journalism, we might take on a few of your projects with author bio to help you get off the ground.

If this is interesting, just reach out and send a connection request on LinkedIn or write me here at William [dot] Lane @ EvolutDesign [dot] com. However, a polite warning. I will not respond to pitch requests for direct ad deals or guest posts for backlink purposes.

Read our Contact Us page for details.

What is EvolutDesign.com?

Watch for the tagline….We are all about helping homeowners fall in love AGAIN with home decor, home improvement, interior design and beautiful architecture.

We love everything about modern homes, home remodels and rebuilds, home improvement, home decor, and architecture.

Our Site also receives permission for beautiful home and architecture design ideas from custom home builders, architects, interior designers, real estate and professional photographers, municipalities (home and urban developers, historical archives), home owners and building developers including special guest writers on themes that matter to our readers.

My team of writers is a mix of offense and quarterback players. All of them are team I love!

My Writers

My team of writers include John Thompson, Karen Gillan, Tonya Dobson, Anne Marie, Mary Mettle, Alina Richardson, Julia Harris, Thomas Bradley, Melissa Wallace, and yes, me.

Some of my writers provide a photo and bio for their articles; not all. I respect everyone’s privacy of what they want to share. Some write more frequently than others.

Our Cover Stories

We want to become one of your best sources of information on home design and architecture to inspire your own home improvement plans and bring together builders, architects and designers to help save you time and money when you’re considering your next home renovation.

Above all, we want to learn from our readers. If you have some great ideas to share, please email us with your beautiful photos, home projects that we can post and share. Reach out through our Contact Us page.

We write about topics for your home, including ideas for your:

  • Kitchen
  • Family/Dining Room
  • Bedroom
  • Bathroom
  • Basement
  • Entertainment Room
  • Backyard
  • Lawn and Landscape

We also write about themes such as:

  • Interior Decor
  • Furniture
  • Luxury Homes
  • Architectural Styles
  • Custom Home Builds and Projects
  • Architecture Projects
  • Smart Design
  • Green and Environmental Design/Living
  • Clean Energy and Efficiency
  • Smart Technologies for Your Home
  • Minimalism
  • Better Living
  • Tiny Homes
  • Innovative Design

The list goes on and on. I hope you like what you read. Please subscribe to our newsletter and Youtube Channel!

Yours truly,

William Lane, Editor in Chief | LinkedIn Profile | LinkedIn Company Page